The Midnight Mocha Cookies & Cream Ice Blended Coffee from The Coffee Bean & Tea Leaf is a new offering from the cafe brand targeted towards consumers with a sweet tooth looking for a summery dessert refreshment to try out.
The drink draws inspiration from the iconic ice cream flavor and is achieved with the brand's signature Special Dutch Chocolate along with fresh brewed espresso roast coffee and dark chocolate syrup. The beverage is then topped with whipped cream and real cookie pieces to further enhance the creamy, cookie-inspired nature of the drink.
The Midnight Mocha Cookies & Cream Ice Blended Coffee from The Coffee Bean & Tea Leaf is being launched with a special promotion taking place from May 24 to 28 that will offer patrons regular size Ice Blended Drinks for $3 from 2pm to close.
Summery Espresso Dessert Drinks
The Midnight Mocha Cookies & Cream Ice Blended Coffee is Indulgent
Trend Themes
1. Indulgent Dessert Drinks - There is an opportunity for cafe brands to create new, creative dessert drink offerings that target consumers with a sweet tooth.
2. Innovative Coffee Flavors - Cafes can experiment with unique coffee flavors and combinations to differentiate themselves and appeal to adventurous consumers.
3. Limited-time Promotions - Offering limited-time promotions can help drive traffic and sales for cafe brands, and can be used to promote and test new menu items.
Industry Implications
1. Cafes - Cafe brands can seize the opportunity to attract a new and trendy clientele by offering creative drink flavors and promotions.
2. Retail Food & Beverage - Food and beverage retailers can expand their offerings to include more indulgent and specialty drink items with added convenience elements, such as grab-and-go options.
3. Hospitality - Hotels and resorts can leverage unique and creative drink offerings as part of their overall guest experience to differentiate themselves from competitors.