As well as being able to rely on comfortable mattresses from Serta, people can now pre-order the iC1 sneaker from the brand. The unisex, limited-edition sneaker boasts a design by designed by DJ Clark Kent and is touted as "the first wearable mattress for your feet."
The sneaker is made with the same Serta UltraCold System technology as the iComfort mattress, including carbon fiber cooling technology to direct an abundance of heat away from the body. The shoe also contains Max Cold Fabric, which is made with high-performance fibers that are said to offer a cool-to-the-touch sensation.
The comfort-focused cooling sneaker can be ordered online for a limited time this month before the sneakers go on to become available at Urban Necessities in New York City and Las Vegas.
Mattress Brand Sneakers
The iC1 Sneaker Has the Same Technology as Serta's iComfort Mattress
Trend Themes
1. Cooling Wearables - Opportunities for disruptive innovation in developing other wearable items with cooling technology.
2. Collaborative Design - Opportunities for disruptive innovation in collaborative designs between fashion and technology industries.
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Industry Implications
1. Footwear - Opportunities for disruptive innovation in footwear industry by integrating cooling technology and collaborating with other industries such as technology and furniture.
2. Furniture - Opportunities for disruptive innovation in furniture industry by exploring wearables and integrating technology-focused materials.
3. Fashion - Opportunities for disruptive innovation in fashion industry by exploring new technologies and materials to improve clothing performance.