You don't work at a cafe for several months without developing an intense love for apple cider, and iC Cider only builds on my love for the fruit-derived concoction by letting fans drink the delicious thirst quencher on-the-go. Add to that an engrossing story to help brand the beverage to the public, and you have what industry people like to call "marketing gold!"
The unique bottle design for iC Cider comes courtesy of Atelje Balant and is supposed to present the drink as vibrant and fun, with star motifs littered everywhere. Coca-Cola has been marketing their sodas in a similar fashion and they also share a visually comparable bottle design to iC Cider's newly branded one. Coincidence? I'll let you decide.
Soda-Inspired Apple Wine
iC Cider Brands Bottles Similarly to the Iconic Coca-Cola Design
Trend Themes
1. Vibrant Bottle Designs - Disruptive innovation opportunity: Apply vibrant and visually interesting bottle designs to various beverage products to attract consumer attention.
2. On-the-go Beverages - Disruptive innovation opportunity: Develop and market convenient and portable beverage options for consumers to enjoy on-the-go.
3. Storytelling in Branding - Disruptive innovation opportunity: Incorporate compelling narratives and stories into the branding of products to engage consumers and create a strong brand identity.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Explore innovative and eye-catching packaging designs for beverages to differentiate products in a crowded market.
2. Convenience Stores - Disruptive innovation opportunity: Partner with convenience stores to develop and promote on-the-go beverage products, tapping into the growing demand for convenience.
3. Marketing and Branding - Disruptive innovation opportunity: Use storytelling and compelling narratives in marketing and branding strategies to create strong emotional connections with consumers.