Kylie Jenner unveiled her anti-bullying campaign on Instagram, which uses the hashtag #IAmMoreThan. The social media campaign focuses on exposing positive, motivational and encouraging stories of those who have been bullied in the past.
The social media campaign hopes to raise awareness of bullying and to hopefully stop people from harshly judging each other. Kylie is using her personal Instagram account to share stories of those who have overcome bullying experiences. With over 34 million Instagram followers, Kylie Jenner will be able to reach an enormous audience.
The #IAmMoreThan will consume this celebrity's Instagram account for one week and will share the truly amazing stories of six previously bullied individuals. While the campaign will last about a week, its aim is to encourage more people to take positive action and help rid society of social and cyber bullies.
Anti-Bullying Celebrity Platforms
The #IAmMoreThan Campaign on Instagram Fights Bullying
Trend Themes
1. Anti-bullying Social Media Campaigns - The success of #IAmMoreThan campaign on Instagram can inspire other celebrities to embrace similar anti-bullying campaigns on social media platforms like Twitter and Facebook.
2. Empowering Victims of Bullying - More companies can create initiatives that empower victims of bullying to share their experiences and find support within a positive community.
3. Social Media Influencer Activism - Social media influencers can use their massive audiences to create awareness about social issues like bullying through campaigns similar to #IAmMoreThan.
Industry Implications
1. Social Media - Social media platforms can benefit by creating tools and applications that encourage users to report and combat bullying in real-time.
2. Mental Health - Mental health professionals can use anti-bullying campaigns as a tool to help prevent mental health issues like depression and anxiety which are often associated with bullying.
3. Fashion and Beauty - Fashion and beauty brands can participate in anti-bullying campaigns like #IAmMoreThan to showcase their values and commitment to social responsibility.