Social networking and social media have become nearly inseparable elements of young people's lives. They have been taken advantage of for marketing purposes, and while companies have a presence on websites like Twitter and Facebook, why shouldn't such techniques be exploited as brand identity?
'I Will' packaging is evidently aimed at the adolescent consumer base, featuring a punchy, alternative and rebellious name against a comic book-like graphic style that the young generation can appreciate. Creative director Alexey Fadeev of Depot WPF Brand & Identity worked with illustrator Vadim Briksin to depict fun-loving teenagers on each bag of chocolates, toffees and other chewable treats. The images of the rowdy characters found on 'I Will' packaging are actually inspired by genuine photos posted on Facebook.
Adolescent Illustrated Branding
'I Will' Packaging Takes its Visual Identity from Facebook Photos
Trend Themes
1. Social Media Branding - Brands are taking advantage of social media to create brand identity and connect with a younger demographic.
2. Illustrated Brand Packaging - Illustrated packaging is becoming more prevalent for brands looking to appeal to a younger audience.
3. Inspired by Social Media - Brands are using user-generated content from social media platforms to create products that resonate with a younger generation.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry are capitalizing on illustrated packaging and social media-inspired branding techniques to target younger consumers and stand out on store shelves.
2. Fashion and Apparel - Fashion brands are beginning to incorporate social media-inspired elements into their branding, utilizing social media and user-generated content to connect with a youthful demographic.
3. Entertainment - The entertainment industry is embracing illustrated branding and social media-inspired elements to promote shows, movies, and other media that appeal to a younger generation.