Iwanttobeababy.com is an unconventional promotional micro-site for baby and maternity fashion brand Egg Baby.
Sporting men in diapers and women in strollers and baby cribs, the site offers images, videos and ringtone downloads of this captivating theme: I Want To Be a Baby!
The print ads for the campaign were photographed by Ted Sabarese for ad agency Marta Ibarrondo, Spain.
For a reverse of this theme (babies becoming adults) check out our previous hilarious features below.
Weird Fashion Promotions
Egg Baby's ‘I Want To Be a Baby' Campaign
Trend Themes
1. Unconventional Promotions - Exploring unique and unconventional ways to promote products or brands can capture consumers' attention and create a buzz.
2. Micro-sites - Developing micro-sites as promotional tools can help brands create a focused and engaging online experience for their target audience.
3. Unconventional Fashion Campaigns - Implementing unconventional and unexpected ideas in fashion campaigns can create a strong visual impact and memorable brand association.
Industry Implications
1. Baby and Maternity Fashion - The baby and maternity fashion industry can leverage unconventional promotions and campaigns to stand out in a competitive market.
2. Advertising and Marketing - The advertising and marketing industry can explore creative strategies and concepts, like the use of micro-sites, to deliver innovative and engaging campaigns for their clients.
3. Photography and Fashion Styling - Photographers and fashion stylists can experiment with unconventional themes and visual concepts to create unique and eye-catching images for promotional campaigns.