While many consumers have turned to big box retailers to fulfill their shopping needs during the COVID-19 pandemic, 'I Stand With Small' is an initiative created by United By Blue that aims to bring more awareness to the many small businesses that are offering promotions and discounts to drive online purchases during this difficult time.
I Stand With Small spotlights a number of businesses on its website, including Forsake, tentree, MiiR, Fair Harbor, Ivory Ella, Sunski, and Jetty. All of these businesses are dedicated to making a positive impact on the world, whether it be through their sustainable practices or their charitable contributions.
All of the businesses featured in the I Stand With Small initiative are offering discounts ranging from 20% to 40%, which consumers can take advantage of by using the code "STANDWITHSMALL."
Small Business-Supporting Initiatives
'I Stand With Small' Brings More Awareness to COVID-19 Deals
Trend Themes
1. Increased Awareness - Creating initiatives like 'I Stand With Small' brings more awareness to the promotions and discounts offered by small businesses during the COVID-19 pandemic.
2. Supporting Small Businesses - Initiatives like 'I Stand With Small' aim to support small businesses by promoting their discounts and driving online purchases.
3. Sustainable Practices - Many small businesses featured in 'I Stand With Small' prioritize sustainability through their practices, offering potential opportunities for collaboration or disruptive innovations in sustainable business models.
Industry Implications
1. E-commerce - The 'I Stand With Small' initiative highlights the e-commerce industry by driving online purchases from small businesses through promotions and discounts.
2. Retail - The 'I Stand With Small' initiative focuses on supporting small retail businesses by promoting their discounts and encouraging customers to shop with them.
3. Sustainable Fashion - The small businesses featured in 'I Stand With Small' that prioritize sustainable practices indicate potential growth and innovation opportunities in the sustainable fashion industry.