The first thing that came to mind when looking at the I Love Fake SS 2013 editorial was how the models look like they just stepped out of a time machine from an era where big hair was all the rage and anything bright and shiny was worshiped.
Shot in studio with images of palm trees blowing in the background, the editorial features models Robin Holzken and Maaike Klaasen having fun while rocking wavy mullet-like hair 'dos done by Hester Wernert. The girls also embrace their retro side with their fashion choices chosen by stylist Jordy Huinder, wearing metallic dresses and floral patterns that look like something you could most likely find in your grandmother's closet while scouring for some cool vintage pieces.
Check out the full I Love Fake SS 2013 spread above.
Mullet-Rocking Editorials
The 'I Love Fake SS 2013' Shoot is All About Retro Glam Fashion
Trend Themes
1. Retro Glam Fashion - Disruptive innovation opportunities could include creating sustainable and eco-friendly retro glam fashion lines or incorporating augmented reality technology to enhance the vintage shopping experience.
2. Mullet-inspired Hairstyles - With the revival of mullet-inspired hairstyles, disruptive innovation opportunities could include creating innovative and sustainable hair products or developing virtual try-on technologies for hairstyling.
3. Nostalgic Backdrops - Disruptive innovation opportunities could include creating photorealistic and customizable nostalgic backdrops for virtual events or developing AR/VR environments for immersive nostalgic experiences.
Industry Implications
1. Fashion Industry - The fashion industry could leverage the rising demand for retro glam fashion and hairstyling trends, and develop sustainable and augmented reality-based innovations in the industry.
2. Beauty Industry - The beauty industry could capitalize on the resurgence of mullets and retro hairstyles, creating innovative and sustainable hair products or virtual try-on technologies for hairstyling.
3. Event Planning Industry - With the popularity of nostalgic backdrops, the event planning industry could develop customizable and photorealistic backdrops for virtual events or incorporate AR/VR technology for immersive nostalgic experiences.