From the looks of it, the 'I Helped Clean Up the Gulf Oil Spill' tee was used to clean up the oil spill. Well, not actually, but some of the oil spilled was used to create the t-shirt, which you can purchase from the I Helped Clean Up the Gulf Oil Spill site.
Steve Brooker of Kansas was frustrated with the spill and has found a way to use the reclaimed oil to print tees. A portion of what a donor spends on the shirt goes to a wildlife organization of their choice. The 'I Helped Clean Up the Gulf Oil Spill' shirts are definitely an interesting way to raise money.
Oil-Splattered Tees
'I Helped Clean Up the Gulf Oil Spill' has You Sporting the Spilled Mess
Trend Themes
1. Eco-friendly Clothing - The trend of creating clothing items using reclaimed and recycled materials, such as the oil from the Gulf Oil Spill, is on the rise, leading to disruptive innovation opportunities in sustainable fashion and circular economy models.
2. Cause-related Marketing - Cause-Related Marketing campaigns, such as the 'I Helped Clean Up the Gulf Oil Spill' t-shirts, are an effective way to raise money for nonprofit organizations while also promoting a positive image for the companies involved.
3. Storytelling Apparel - Apparel with slogans or imagery that convey a message or personal story, such as the 'I Helped Clean Up the Gulf Oil Spill' t-shirts, is a growing trend that provides opportunities for brands to share their mission and values.
Industry Implications
1. Fashion - The fashion industry can capitalize on the Eco-Friendly Clothing trend by exploring innovative ways to incorporate reclaimed or recycled materials into their designs and manufacturing processes.
2. Nonprofit - Nonprofit organizations can leverage Cause-Related Marketing campaigns to increase donations and awareness for their cause, as well as build partnerships with companies and brands that align with their mission.
3. Marketing & Advertising - The growing popularity of Storytelling Apparel provides a new avenue for Marketing & Advertising professionals to create compelling and meaningful campaigns that connect with consumers on a deeper level.