The 'I Do Like to be Beside the Seaside' editorial in Vice magazine is a fashion spread with young kids outfitted in urban fitted caps. Photographed by Michael Otero, the series radiates with young love and a carefree mentality.
The models were James, Channon, Ashleigh, Taylor, Dan, Kenny, Ryan, Ellis and Elliot. Styled by Hannah Logic, the clothing included designers by the likes of New Era, Uniqlo, Fred Perry, Diesel and Adidas.
Implications - Consumers are more willing to buy products if they feel the item is representative of the user's identity. As such, corporations should try to associate the user with the product on an emotional level when producing promotional material for their wares.
Fitted Cap Photography
The Vice Fashion 'I Do Like to be Beside the Seaside' Spread
Trend Themes
1. Youth Fashion - Opportunity for clothing brands to tap into the youth market with trendy and urban fashion styles.
2. Personalized Marketing - Corporations can leverage consumers' desire for identity representation by utilizing personalized marketing strategies.
3. Carefree Mentality - There is a growing demand for products and experiences that promote a carefree and carelessness attitude.
Industry Implications
1. Fashion - Fashion brands can target the youth market with urban and trendy clothing lines.
2. Marketing and Advertising - Marketing agencies can offer personalized marketing services to help brands connect with customers on a deeper emotional level.
3. Entertainment and Recreation - Companies can create products and experiences that cater to the desire for carefree and carelessness mentality among consumers.