The i-D Magazine #319 Summer 2012 photoshoot featuring American model Arizona Muse builds upon a classic Western concept. Although several couture fashion productions have worked with the cowgirl and cowboy motifs, this bold undertaking actually makes use of a grandiose stallion.
The American model is depicted here on horseback. Her high level of comfort with the creature is apparent, leading the animal back and forth through the desert setting. As is expected, Muse is found clad in gritty rach-ready apparel, sporting a wide-brimmed hat, an American flag and tribal jewelry. The choice of a braided hair style and light makeup works well, especially since overdone looks are seldom seen in this realm. When pieced altogether, Muse's appearance do an excellent job of conjuring up visions of rodeos, mountains and lassos.
Western Horseback Editorials
The i-D Magazine #319 2012 Arizona Muse Photoshoot is Equestrian
Trend Themes
1. Western Fashion - Disruptive innovation opportunities include integrating high fashion with traditional Western wear to create unique and stylish clothing options.
2. Equestrian-inspired Shoots - Opportunities exist to create visually compelling content by incorporating horses and the equestrian theme into fashion photography and editorials.
3. Natural and Gritty Beauty - Disruptive innovation opportunities lie in promoting natural and minimalistic beauty looks that embrace simplicity and authenticity.
Industry Implications
1. Fashion - Fashion industry can explore collaborations between high fashion and Western wear brands to capitalize on the popularity of Western fashion.
2. Photography - Opportunity for photographers and fashion magazines to create visually stunning and unique content by incorporating horses and equestrian elements into shoots.
3. Beauty - Beauty industry can tap into the trend of natural and minimalistic beauty with products and services focusing on simplicity and authenticity.