Hyundai Motor Company has ventured into the virtual realm of Roblox with its ‘Hyundai Future Adventure’ world, an interactive experience designed to engage younger generations with the brand’s vision of future mobility. Launched officially after a preview at the Consumer Electronics Show (CES) 2024, this Roblox metaverse offers users a chance to explore Hyundai’s innovative technologies through a series of six jump-action challenges. These challenges are set in diverse, themed environments that showcase different aspects of Hyundai’s advancements, including robotics, electric vehicles (EVs), advanced air mobility (AAM), and hydrogen technology.
The ‘Hyundai Future Adventure’ is also an educational platform where players can learn about sustainable values and futuristic concepts. The adventure maps include the H-tech campus, highlighting cutting-edge technology; the HTWO waterpark, demonstrating the power of hydrogen; the Robotics lab, featuring a range of Hyundai robots; the Spacecraft horizon, focusing on cosmic expedition; the Botanic garden, promoting the IONIQ lineup’s sustainable values; and Antarctica, featuring Hyundai’s rescue robots. In addition to the gameplay, Hyundai has also introduced a collection of digital items and accessories on the Roblox Marketplace, allowing users to customize their avatars with unique Hyundai-themed elements.