We have the tools to orchestrate hyper-realistic digital exhibitions—if anything, the COVID-19 pandemic accelerated the foray into these types of display structures, both for brands and independent creatives. During Milan Design Week, another interesting activation was planned by Svensk Form and the Swedish Institute.
The hyper-realistic digital exhibition, titled 'Swedish Design Movement - Leading the Way,' showcased ground-breaking work from "18 sustainability-driven Swedish brands working across the fields of product design, architecture, and fashion." The initiative was supported by a Swedish government initiative, aptly titled 'Swedish Design Movement,' which clearly sought to spotlight the talent of local makers and professionals on a global stage. The debut during Milan Design Week was produced and designed by Adorno, a digital design store and gallery. The hyper-realistic digital exhibition "took place" in a rendition of Sweden's Sara Kulturhus—one of the world's tallest timber structures.
Hyper-Realistic Digital Exhibitions
Swedish Design Movement Showcases Swedish Design in Milan
Trend Themes
1. Hyper-realistic Digital Exhibitions - The COVID-19 pandemic accelerated the need for hyper-realistic digital exhibitions, offering many brands and independent creators an opportunity to showcase their products and brands online
2. Sustainability-driven Swedish Brands - Sustainability is key for Swedish brands working across the fields of product design, architecture, and fashion, and they should focus on showcasing their sustainable products through hyper-realistic digital exhibitions.
3. Government-sponsored Global Showcasing - Governments can provide opportunities for their local creative industry by sponsoring global showcasing initiatives, such as the Swedish Design Movement, which enabled Swedish makers and professionals to showcase their work on a global stage.
Industry Implications
1. Design and Architecture - Design and Architecture industries should explore the use of hyper-realistic digital exhibitions as a platform to showcase creative work, particularly in the absence of physical exhibitions and events.
2. Fashion - Fashion industry should focus on sustainability-driven products and showcase their collections through digital exhibitions, which provides a wider outreach and also makes it easier to demonstrate sustainability claims.
3. Galleries and Museums - Galleries and museums can leverage the use of hyper-realistic digital technology to recreate physical exhibitions and broaden their outreach, potentially offering curated exhibitions from different parts of the world.