Nike Basketball and Jordan Brand continue to deliver premium performance sneakers and the latest to be highlighted is the Jordan Zion 2 sneaker in a Hyper Royal colorway palette. The shoes are made from a mixed material throughout the upper with Duke Navy Blue detailing most of the shoe.
This celebrates Zion Williamson's time at Duke University and it starts with the signature strap for support. Additionally, there is a crackled elephant print as a textural touch seen along with black details making up the collars, tongue, rubber outsole, and heel section. White adds a brighter touch of contrast by the tongue branding and the Jumpman motif on the heel to round out the sneaker.
Regal Tonal Basketball Sneakers
The Jordan Zion 2 Sneaker Gets a Hyper Royal Colorway
Trend Themes
1. Premium Sneaker Performance - The trend of delivering premium performance sneakers is continuing.
2. Mixed Material Basketball Sneakers - The trend of using mixed materials in basketball sneakers is on the rise.
3. Elephant Print Textures - The trend of incorporating elephant print textures into sneaker design is growing.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can take advantage of the trend for premium performance and mixed material sneakers.
2. Fashion and Style - The fashion and style industry can leverage the trend for mixed material sneakers with elephant print for a trendy look.
3. Sports Apparel - The sports apparel industry can use the trend of incorporating elephant print textures into sneaker design to create unique offerings.