The Hyper Island WeSC ad is like something out of a sci-movie -- think 'Minority Report' and 'I, Robot.' I mean, it's an interactive window display, for goodness' sake.
The incredibly innovative Hyper Island WeSC window display may be simple in execution, but it will surely make a huge impact on passersby. Designed by Beatriz Areilza, Gustaf Engström, Lucas Lima and Marcus Wallander, the display features an infrared transmitter that tracks pedestrians to project a captivating display.
Interactive Window Displays
The Hyper Island WeSC Ad Seems From the Future
Trend Themes
1. Interactive Window Displays - Disruptive innovation opportunities in using infrared technology for interactive window displays.
2. Hyper Island Wesc Ad - Disruptive innovation opportunities in creating captivating and futuristic window displays.
3. Infrared Transmitter - Disruptive innovation opportunities in utilizing infrared technology for tracking and projection purposes.
Industry Implications
1. Advertising - Disruptive innovation opportunities in revolutionizing traditional outdoor advertising through interactive window displays.
2. Retail - Disruptive innovation opportunities in enhancing customer engagement and retail experiences through interactive window displays.
3. Technology - Disruptive innovation opportunities in integrating infrared technology for interactive and immersive digital experiences.