Nike has constructed a series of five basketball courts in Manila, Philippines that serve as interactive "hyper courts" helping players perfect their skills.
When viewed from above, the courts are reminiscent of a smartphone, representing its digitally connected capabilities. Each court features a series of unlockable content, such as training drills, that help players become better athletes, or form a deeper understanding of the sport. All of the content can be accessed through one's smart device, without data, making for an accessible and immersive sporting experience.
In addition to the technological infusion, the Hyper Courts feature illustrations by Arturo Torres, which depict comic book-like renderings of famous basketball players, like LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving.
Interactive Digital Basketball Courts
Nike's Hyper Courts Help Players Engage with the Sport
Trend Themes
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Industry Implications
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