Advisory Board Crystals works in collaboration with Merrell 1TRL on a pair of Hydro Moc shoes. The two share values that are rooted in technical design and technicalities. The shoe is detailed in the same Blakc Mountain College that joins the Advisory Board Crystals collection with details borrowed from Merrell's hardwearing expertise. The joint shoes are set to launch on June 13th.
Remington Guest, the founder of Advisory Board Crystals explained to Highsnobiety, "We wanted our first project to be our rendition of the original [Hydro] Moc. It’s the first foam shoe, before the hype around foam shoes. We like that it’s a functional shoe but can also be worn anywhere. Aesthetically, it feels futuristic while also vintage, which is the ideal intersection of what we always want ABC.to feel like."
Perforated Technical Joint Shoes
Advisory Board Crytals and Merrell Design a Hydro Moc Shoe
Trend Themes
1. Technical Footwear Collaborations - Brands are increasingly creating hybrid products by combining their design philosophies and technical expertise, resulting in innovative footwear.
2. Functional Fashion Aesthetics - The intersection of functionality and style in apparel design is blurring the lines between utilitarian and high-fashion sneakers.
3. Retro-futuristic Designs - Merging vintage and futuristic elements in aesthetic design is becoming a popular trend in the fashion industry.
Industry Implications
1. Sportswear - There is a growing demand for sportswear products that seamlessly blend performance features with stylish design elements.
2. Footwear - The footwear industry is expanding to include more versatile and aesthetically-driven products that appeal to a wide range of consumers.
3. Collaborative Fashion - Joint ventures between fashion labels and technical apparel brands are surfacing, resulting in unique, highly-coveted collections.