The new Hydrive Energy Water flavors have been unveiled by the brand as a way to help infuse new interest into the drinks to keep consumer interest as demand for sparkling sodas dwindles. Including 'Kiwi Melon' and 'Grape Fusion,' the drinks are packed with 160 mg of caffeine, 35% of your daily vitamins and zero calories to make them suitable for those on restrictive diets. As the alternative beverage market continues to expand rapidly, we'll likely continue to see brands respond with new flavor options to keep them coming back.
Speaking on the new Hydrive Energy Water flavors, Thomas Oh, SVP of Marketing for Big Red, said, "Consumers love Hydrive because it gives them the energy they need and tastes great. We are excited to add two more great tasting, refreshing flavors to our line with Kiwi Melon and Grape Fusion."
Refreshing Vitamin-Infused Waters
New Hydrive Energy Water Flavors Focus on Unexpected Infusions
Trend Themes
1. Alternative Beverage Market Expansion - The expanding alternative beverage market presents an opportunity for brands to introduce new flavors and infusions to cater to diverse consumer preferences.
2. Demand for Vitamin-infused Waters - The increasing demand for vitamin-infused waters opens up avenues for brands to create innovative and refreshing options that offer health benefits and cater to restrictive diets.
3. Diversification of Flavor Options - To maintain consumer interest, brands can focus on diversifying their flavor options by introducing unexpected infusions, such as Kiwi Melon and Grape Fusion, in vitamin-infused waters.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the growing demand for alternative beverages by developing and marketing vitamin-infused waters with unique flavor profiles and health benefits.
2. Health and Wellness Industry - The health and wellness industry can leverage the popularity of vitamin-infused waters to create disruptive innovation opportunities, combining hydration with essential vitamins to cater to health-conscious consumers.
3. Marketing and Advertising Industry - The marketing and advertising industry can assist brands in promoting the refreshing and energizing attributes of vitamin-infused waters, highlighting the unique flavor blends and health benefits to attract and retain consumers.