With summer weather on its way, Planet Smoothie has debuted three new hydrating smoothies designed to help consumers beat the heat. Not only are the smoothies refreshingly cold, but each contains essential electrolytes necessary for rehydration.
As part of its limited-time Destination Hydration promotion, Planet Smoothie is offering three new hydrating smoothies for summer 2018. Each of the new coconut water-based smoothies contains a special Hydrate Blast supplement, which is packed with electrolytes that help to support rehydration. Better yet, the refreshing smoothies come in three tropical flavor options, including the mango-based Caribbean Citrus Splash, the berry-packed Rio Berry Bliss, and the passion fruit-infused Fiji Island Breeze.
With many consumers on the lookout for functional beverages, these hydrating smoothies offer a healthy boost.
Hydration-Boosting Electrolyte Smoothies
Planet Smoothie is Offering Three New Hydrating Smoothies
Trend Themes
1. Functional Beverages - As consumers increasingly look to beverages for functional benefits, there is an opportunity to develop new and innovative functional beverages that address specific health or wellness needs.
2. Hydration Supplements - There is an opportunity to create new supplements and functional foods that provide electrolytes and other nutrients to support hydration and help consumers rehydrate after exercise or hot weather.
3. Tropical Flavors - As consumers seek novel and exotic flavor combinations, there is an opportunity to develop new tropical-themed food and beverage products that offer refreshing and unique taste experiences.
Industry Implications
1. Smoothie Shops - Smoothie shops can offer more functional and health-oriented menu items, such as hydrating smoothies and other functional beverages, to appeal to consumers who are looking for nutritious and refreshing drinks.
2. Supplements - The supplement industry can create new hydrating and electrolyte supplements that offer a convenient and effective way for consumers to replenish lost nutrients and support hydration after exercise or hot weather.
3. Beverage Manufacturing - Beverage manufacturers can develop new tropical-themed drinks that offer a refreshing and unique taste experience, as well as functional benefits like hydration support, to appeal to consumers who are seeking more health-conscious and flavorful beverage options.