Herbivore Botanicals created its brand-new Cloud Jelly as a non-sticky hyaluronic acid alternative that helps to revive dry, dehydrated skin. The plumping hydration serum harnesses the powerof Tremella mushroom as a hyaluronic acid alternative, plus vegan collagen for deep hydration.
The serum is suitable for all skin types, including those with sensitive skin, and it helps to diminish dryness and dullness. While hyaluronic acid is known for holding more than 1,000 times its weight in water, Tremella mushroom is said to retain 500 times its weight in water and Herbivore Botanicals claims it is "scientifically proven to retain moisture better than topical hyaluronic acid."
The bouncy jelly serum boasts a light pink color and a natural scent that's fresh, floral and fruity. The versatile product can be used in many ways, and it can be mixed with other Herbivore oils.
Plumping Hydration Serums
Herbivore Botanicals' Cloud Jelly is a Hyaluronic Acid Alternative
Trend Themes
1. Non-hyaluronic Acid Hydration Serums - There is an opportunity for creating alternative hydration serums that provide similar benefits to hyaluronic acid.
2. Tremella Mushroom-based Beauty Products - Beauty companies can explore the use of Tremella mushroom in skincare, as it has been claimed to retain moisture better than hyaluronic acid.
3. Versatile Skincare Products - There is a demand for skincare products that can be used in multiple ways to accommodate different individual preferences and needs.
Industry Implications
1. Beauty and Skincare - Companies in the beauty and skincare industry can explore the use of non-hyaluronic acid hydration serums, Tremella mushroom, and versatile skincare products.
2. Mushroom-based Health Products - The use of Tremella mushroom in Herbivore Botanical's serum presents opportunities for companies focused on mushroom-based health products.
3. Eco-friendly and Sustainable Beauty Products - Herbivore Botanical's use of vegan collagen and its commitment to using natural ingredients in all its products aligns with the growing demand for eco-friendly and sustainable beauty products.