HUMAN MADE unveils its latest collection full of headwear made up of bucket hats and trucker hats that nod to previous eras. The retro looks start off with unique colorways of blue, yellow, and brown, each one is detailed with a small embroidered detail.
The yellow hat is marked with the iconic heart logo on the bottom left corner. The brown hat has a small duck emblem and the blue hat has a polar bear. All three of the caps have a white front panel and brim for a contrasting look. The bucket hat designs are much bolder as it is complete in a duck camo in the tonal options of either brown or light olive.
00s-Themed Branded Accessories
HUMAN MADE Launches a Set of Trucker and Bucket Hats for Spring
Trend Themes
1. Retro-styled Headwear - Opportunity for fashion designers to create other types of retro-styled accessories that can appeal to a larger millennial customer base.
2. Iconic Branding - Opportunity for companies to re-introduce iconic branding from the past in new and creative ways to entice consumers who seek nostalgia-driven aesthetics.
3. Tonal Camouflage - Opportunity for outdoor/recreation industry to integrate tonal camouflage into their products to appeal to fashion-conscious customers with an interest in hunting and rugged lifestyle trends.
Industry Implications
1. Fashion - Fashion professionals can leverage this trend to incorporate vintage elements into their collections and attract more nostalgic consumers.
2. Brand and Marketing - Brand marketers can use the trend of iconic branding to entice consumers who seek nostalgia-driven aesthetics.
3. Outdoor/recreation - Outdoor and recreation industries could leverage tonal camouflage trend to capture the attention of fashion-conscious customers with an interest in hunting and rugged lifestyle trends.