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Hum Nutrition is a Line of Cosmetic Dietary Supplements

Formulated by nutritionists, Hum Nutrition is a brand producing comprehensive nutrient supplements backed by scientific research. An example of one product from the Hum range is Gut Instinct, a probiotic that benefits skin, beauty and overall health.

Each Hum Nutrition supplement is colored branded and targets a specific issue, such as blemishes and acne, anti-aging, dry skin, hair and body, detoxification and weight loss. All Hum Nutrition products are non-GMO, gluten-free and sustainably sourced.

A unique aspect of the Hum Nutrition business model is that upon signing up, each customer takes a three-minute questionnaire that informs a customized vitamin and supplement profile. The information is then sent to the customer in the form of a nutritionist report that serves as a guide to selecting the right Hum Nutrition products for them.
Trend Themes
1. Personalized Beauty Supplements - There is a growing trend of personalized beauty supplements that target specific skin and health concerns, offering consumers tailored solutions.
2. Nutritional Supplements for Skincare - The use of dietary supplements formulated with specific nutrients to improve skin health and address common beauty concerns is on the rise.
3. Digital Health Questionnaires - The integration of digital health questionnaires in the beauty industry allows for personalized recommendations and customized supplement profiles.
Industry Implications
1. Beauty and Wellness - The beauty and wellness industry can explore opportunities in developing personalized beauty supplements that address specific skin and health concerns.
2. Nutraceuticals - The nutraceutical industry can capitalize on the demand for dietary supplements tailored to improve skin health and tackle beauty-related issues.
3. Health Tech - The health tech industry can innovate further by creating digital health questionnaires and platforms that offer personalized recommendations for beauty and wellness needs.

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