The gigantic Chanel 'Hula Hoop' bag, which previously debuted at the brand's Spring 2013 runway show, has gotten a facelift to appeal to a more mainstream audience. Despite the fact that it's shrunken down to a much more sensible size, the bag is still 2 feet in diameter, which will definitely grab a lot of attention on the street.
The original model, which brought a mixed bag of controversy, was just way too large to be of any practical use. The new purse is made in the iconic quilted leather that Chanel is so well known for, as well as two metal gold hoops for the handles. The bag retails at $2,400 and will be available at all Chanel retailers.
You may not be able to hula hoop the same way with this latest creation, but Chanel's Hula Hoop bag might most definitely be the next 'it' accessory come spring time.
Toy-Inspired Luxury Purses (UPDATE)
The Chanel 'Hula Hoop' Bag Shrinks Down for Everyday Use
Trend Themes
1. Shrinking Luxury Bags - There is an opportunity for luxury brands to create more practical versions of their original designs without sacrificing the brand aesthetic.
2. Toy-inspired Accessories - There is potential for luxury brands to take inspiration from children's toys to create unique and eye-catching accessories.
3. Iconic Design Silhouettes - There is an opportunity for luxury brands to reimagine their iconic designs in new and unexpected ways.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can use these trends to appeal to a wider audience without sacrificing brand values.
2. Accessories - The toy-inspired trend can be applied to a variety of accessories to create unique and memorable designs.
3. Retail - Retailers can find success by offering practical versions of luxury designs, making them more accessible to a wider audience.