The Hugo Boss Spring/Summer 2014 campaign provides three way looks at models Caroline Brasch Nielsen, Kasia Struss, Andrew Westermann, Sung Jin Park and Victor Nylander.
Photographer Pierre Debusschere matched his images of the team within bold, colorful versions of the men and women. Mirror-like shots feature electric blue and violet hues were included, providing a surreal look at the apparel showcased in this production.
Present in this line of classic Hugo Boss ensembles are navy blue suits, black stilettos, crisp white jeans, patterned blouses and casual army jackets. At the same time, modern elements stem from metallic purses, garments featuring city outlines, patterned side bags for men and athletic running shoes matched with formal wear.
Mod Mirrored Fashion Campaigns
The Hugo Boss Spring/Summer 2014 Ads Include Three-Way Vision
Trend Themes
1. Mod Mirrored Fashion - Fashion campaigns utilizing three-way mirrored shots giving a surreal look at the apparel.
2. Classic Meets Modern - Classic fashion ensembles with modern elements included.
3. Colorful Bold Shots - Bold and colorful versions of mens and womens wear included in fashion campaigns.
Industry Implications
1. Fashion - Fashion brands can use trends to market clothing through bold and creative advertising campaigns.
2. Photography - Opportunities for photographers to try new creative concepts with fashion photography and experiment with multi-reflection images.
3. Marketing and Advertising - Marketing professionals can benefit from modernizing traditional marketing campaigns with creative and daring concepts.