The Huffington Post recently updated its HuffPost Life website as an honest and entertaining "No BS Guide." Described by Huffington Post editor in chief Lydia Polgreen as a "no BS guide to modern life," this redesigned website aims to offer a truthful alternative to the various other lifestyle websites. Inspired by the interactions garnered during the Listen to America bus tour, the Huffington Post realized there was a distinct opportunity in writing about the issues facing regular American families.
The new HuffPost Life website will include sections on work and life, as well as an original illustration series focused on love and relationships. HuffPost Life will also offer a new space for advertisements that are separate from the hard-hitting and breaking news stories.
Redesigned Lifestyle Websites
HuffPost Life Focuses on Issues Felt by Real People in America
Trend Themes
1. Honest Lifestyle Websites - Opportunity to create truthful alternatives to traditional lifestyle websites
2. Focus on Real People - Opportunity to create content about the issues facing regular people and families
3. Separate Advertisements Space - Opportunity to create a new space for advertisements to not detract from news stories on websites
Industry Implications
1. Media and Publishing - Opportunity for media companies to revamp their lifestyle websites with a more honest approach
2. Advertising and Marketing - Opportunity for advertisers to explore new, separate spaces for advertisements on lifestyle websites
3. Illustration and Art - Opportunity for illustrators and artists to create original series focused on love and relationships for lifestyle websites