HUF and Alpha Industries work in collaboration on a new MA bomber jacket together. The silhouette is detailed with graphic elements as it nods to the Alpha Industries MA from the 90s specifically. The tonal look boasts olive drab at the exterior in a satin material. It is adorned with artwork on the back in a grayscale aesthetic of a girl smoking.
Additionally, it comes with a range of accessories custom-made for the jacket including HUF pins and a flight shoulder flag that comes in burgundy and bright green. Under each arm lies a brushed nylon panel and the zippers are detailed with exposed tonal tape. Notably, it is able to be worn reversed as well in the bright orange color.
Retro Reversible Bomber Jackets
HUF and Alpha Industries Work Together on a New Retro Jacket
Trend Themes
1. Retro Reversible Jackets - There is an opportunity to explore reversible designs from the past with a modern twist.
2. Graphic Detailing on Bomber Jackets - Incorporating unique graphic artwork on bomber jackets will attract a younger demographic.
3. Custom-made Accessories for Jackets - Partnering with other brands to create custom accessories for jackets can add value to the product.
Industry Implications
1. Fashion - Fashion brands can create retro-inspired products with modern twists.
2. Outdoor Apparel - Outdoor apparel brands can incorporate reversible designs and graphic detailing to attract younger consumers.
3. Accessories - Accessory brands can partner with fashion brands to create custom-made accessories for jackets.