In order to make it simpler and more intuitive for consumers to share how-to tutorials, visual social media platform Pinterest is adding a feature called How-to Pins that allow users to couple illustrations with text-based instructions. The feature integrates itself well to the Pinterest vision board-style culture since a large portion of the images are tied to DIY and thus click-back tutorial links. The new feature brings the instructional aspect to the forefront pairing it side-by-side in importance to the visuals.
The How-to Pins is an intuitive feature added by Pinterest that will allow consumers to find and add step-by-step instruction for DIY projects. Each pin can be connected to a body of text for added description. Currently the feature is available to brand accounts, but hopefully the platform will expand its services to the average user.
How-To Social Boards
Pinterest's How-to Pins Allow Users to Pair Illustration with Instruction
Trend Themes
1. Visual Tutorial Integration - The integration of visual tutorials with text-based instructions on Pinterest's How-to Pins offers disruptive innovation opportunities for creating more engaging and comprehensive DIY content.
2. Instructional Empowerment - The How-to Pins feature empowers consumers by providing them with step-by-step instructions, opening up possibilities for disruptive innovation in the education and e-learning industries.
3. Enhanced Consumer Interaction - The addition of interactive How-to Pins on Pinterest allows for increased consumer engagement, presenting disruptive innovation opportunities for brands and marketers in the social media and advertising industries.
Industry Implications
1. DIY and Home Improvement - The How-to Pins feature on Pinterest creates disruptive innovation opportunities for DIY and home improvement industries by facilitating the sharing and discovery of instructional content.
2. Education and E-learning - The integration of visual tutorials with text-based instructions on Pinterest's How-to Pins presents disruptive innovation opportunities for the education and e-learning industries to enhance learning experiences.
3. Social Media and Advertising - The interactive How-to Pins on Pinterest offer disruptive innovation opportunities for brands and marketers in the social media and advertising industries to engage and interact with consumers in new ways.