HouseCuts is a Boston-based company that launched in response to the COVID-19 pandemic. When Founder Shais Raza saw the increased reliance on tech when many businesses had to temporally close their doors to help curb the spread of the virus, he sought out a solution to help solve one commonly shared problem: getting a haircut.
By connecting customers in the Boston area with hairdressers and barbers who are willing to travel to meet their clients, HouseCuts acts as a resource for scheduling pandemic-friendly cuts. After first launching in June 2020, HouseCuts has grown its team of stylists and facilitated hundreds of cuts throughout the city.
To protect its stylists and the customers they serve, HouseCuts' sessions take place in an outdoors space, or within a well-ventilated area inside of a home. Stylists also conduct daily temperature checks, get tested on a bi-weekly basis, and wear PPE.
At-Home Haircut Platforms
HouseCuts Facilitates Safe and Convenient Haircuts in the Boston Area
Trend Themes
1. At-home Hair Services - The trend of at-home hair services is increasing in response to the pandemic and can provide an opportunity for companies to create tech platforms that connect customers with stylists.
2. Pandemic-friendly Services - Companies offering pandemic-friendly services, like outdoor haircuts, can revolutionize traditional industries and gain popularity among safety-conscious consumers.
3. Hygiene-focused Styling - Stylists who prioritize hygiene practices, like daily temperature checks and bi-weekly testing, can attract clients who prioritize safety and cleanliness during the pandemic.
Industry Implications
1. Mobile Salon Services - Mobile salon services can capitalize on the trend of at-home services and offer a convenient option for customers who want salon-quality haircuts from the comfort of their own home.
2. Outdoor Beauty Services - Industries such as beauty and wellness can provide pandemic-friendly outdoor services, such as haircuts or yoga classes, to appeal to customers who prioritize safety and fresh air.
3. PPE and Hygiene Product Services - Companies that offer PPE and hygiene products to mobile businesses, such as HouseCuts, can provide a valuable service to business owners and their customers.