Streetwear imprint Extra Butter introduces the new House Party collection designed for the Spring/Summer 2019 season was recently unveiled and it boasts a strong inspiration drawn from the 80s and 90s. The retro design language is translated through details such as color-blocking and sportswear silhouettes.
The label also turns its focus to the New Jack Swing movement, which dives into the blending of R&B music and hip-hop culture. The seasonal pieces are complete of casual silhouettes such as tracksuits, a polo, sweatpants, hoodies, and more. The hoodies and sweatpants are constructed from 100% cotton french terry materials to deliver soft elements and arrive in two colorways of a neutral or vibrant multicolor iteration. A standout piece from the range is the Dwight jacket and Bobby pant set, delivering piped details and ribbed bands.
Retro-Influenced Hip-Hop Sportswear
Extra Butter Unveiled the House Party Collection for SS19
Trend Themes
1. Retro Sportswear Trend - Opportunity to create more retro-inspired sportswear collections that draw inspiration from the 80s and 90s.
2. New Jack Swing Fashion Trend - Opportunity to design collections that explore the marriage of R&B music and hip-hop culture for an edgy but chic look.
3. Color-blocking Style Trend - Opportunity to innovate with color-blocking, creating fresh combinations for sportswear silhouettes.
Industry Implications
1. Fashion Industry - The fashion industry can leverage these trends to develop new and exciting streetwear collections.
2. Athletic Apparel Industry - Athletic apparel companies can incorporate these trends to design more colorful and retro workout clothes.
3. Music Industry - The music industry can incorporate these fashion trends for music videos and concert outfits that celebrate the New Jack Swing movement.