The Hotel Chcoolat Better Way bars are a series of new chocolate bars from the chocolatier that will support sustainable cocoa farming practices by donating 100% of its sales to the cause. The bars come in two options including a 50% milk variety and a 70% dark version, which are both crafted using cacao beans sourced from Saint Lucia and Ghana. The bars are arriving in the UK market where shoppers can pick them up for £2.95 each, and are both infused with Ghanian chocolate praline with biscuits and pralines.
Marketing Director of Retail Lysa Hardy commented on the new Hotel Chcoolat Better Way bars saying, "We started our journey of understanding what it takes to grow truly sustainable cacao almost 20 years ago when we bought our cacao farm in Saint Lucia. We’ve spent this time educating ourselves and working with farmers in both Saint Lucia and Ghana, and experts such as Green Tropics, to develop gentle farming practices which have a better impact on nature."
Farmer-Supporting Chocolate Bars
Hotel Chocolat Better Way Bars Come in Two Options
Trend Themes
1. Sustainable Cocoa Farming Practices - The Hotel Chcoolat Better Way bars support sustainable cocoa farming practices by donating 100% of its sales to the cause.
2. Crafted Cacao Beans - The Hotel Chcoolat Better Way bars are crafted using cacao beans sourced from Saint Lucia and Ghana.
3. Ghanian Chocolate Praline - The Hotel Chcoolat Better Way bars are infused with Ghanian chocolate praline with biscuits and pralines.
Industry Implications
1. Chocolate - The Hotel Chcoolat Better Way bars are a new offering in the chocolate industry that supports sustainable cocoa farming practices.
2. Food - The Hotel Chcoolat Better Way bars provide consumers with an option to contribute to sustainable cocoa farming practices while enjoying a delicious treat.
3. Charity - The Hotel Chcoolat Better Way bars demonstrate a charitable initiative by donating 100% of its sales to support sustainable cocoa farming practices.