KP Snacks has launched a new flavor for its Popchips brand called Popchips ‘Hot & Spicy.’ The new flavor, packaged in a beige bag with the Popchips logo and spicy pepper imagery, transforms the beloved snack using the delicious heat of chili peppers. Popchips ‘Hot & Spicy’ will be available in retailers starting in the middle of February in two sizes: a 23g single format with an RRP of £1 and an 85g sharing format with an RRP of £2.25. The snack is suited for vegetarians and vegans and has fewer than 100 calories per serving.
"We are really excited to be expanding the Popchips portfolio with such a punchy flavour, that is set to bridge the gap between mainstream and better for you by appealing to shoppers looking for a light snack with a real flavour kick. With both the spicy flavour profile and healthier snacking segment growing, Popchips Hot & Spicy is well positioned to drive sales for retailers," said Dayna Riordan from Popchips.
Spicy Pepper-Flavored Chips
KP Snacks Launches the New Popchips 'Hot & Spicy' Flavour
Trend Themes
1. Spicy Flavors in Snacks - The trend of adding spicy flavors into snacks is growing, which presents an opportunity for companies to innovate with new blends of herbs and spices.
2. Plant-based Snacks - The growing number of vegetarians and vegans worldwide presents an opportunity for snack companies to develop more plant-based options.
3. Smaller Single-serving Snacks - The trend toward healthier snacking creates an opportunity for snack companies to create single-serving, low-calorie snack options.
Industry Implications
1. Snack Food Industry - Snack food companies have the opportunity to explore innovative new products and flavors, such as spicy and plant-based options.
2. Retail Industry - Retailers can take advantage of the growing trend in spicy and plant-based snacks by stocking new products and creating strategic marketing campaigns.
3. Food Packaging Industry - As small, single-serving snacks continue to grow in popularity, the food packaging industry has the opportunity to create innovative and sustainable packaging options.