This Christmas, Tiffany and Co. are going back in time with horse-drawn carriages on the streets of London.
The body and a few details on the carriage is made in the iconic Tiffany blue and the back of the carriage is loaded with small blue Tiffany boxes, which reiterates its message that "The Perfect Christmas Comes Wrapped in Blue.
The carriage travels through Old Bond Street and Sloane Square, attracting photographers, Christmas shoppers and fans of Tiffany jewellery. Instead of going modern for Christmas, the charm of a horse-drawn carriage is perfect for conveying the romanticism of the Tiffany’s brand.
If you were to see this carriage on the streets of London, you might think you’ve gone back in time, until you see that the back of the carriage bears the hashtag "TiffanyChristmas."
Branded Old World Carriages
Tiffany and Co. Have Iconic Blue Horse-Drawn Carriages This Holiday
Trend Themes
1. Horse-drawn Carriages - The use of horse-drawn carriages for branding and marketing purposes offers a nostalgic and unique approach to capturing consumer attention.
2. Iconic Branding - Using iconic branding elements, such as the Tiffany blue color and small blue Tiffany boxes, creates a memorable and visually striking marketing campaign.
3. Old World Charm - Embracing the charm and romanticism of old-world traditions, such as horse-drawn carriages, adds a touch of elegance and allure to brand experiences.
Industry Implications
1. Luxury Retail - Luxury retailers can explore the use of horse-drawn carriages as a unique branding and marketing strategy to create a premium and exclusive brand image.
2. Tourism and Hospitality - Hotels, resorts, and tourist destinations can incorporate horse-drawn carriages as part of their guest experiences, offering a nostalgic and enchanting atmosphere.
3. Event Planning and Wedding Services - Event planners and wedding services can leverage the charm of horse-drawn carriages to create unforgettable moments and add a touch of elegance to special occasions.