So what do you get when you put YouTube stars such as Lonely Girl 15, Michael Buckly from What The Buck, Nalts and Mr. Safety in a show together? They all hook up!
Hooking Up is a new college web series starring some of YouTube’s most famous and viral ‘celebrities’.
Available for free on YouTube, the show takes place in the fictitious Bask University, a private, coeducational university with 6,000 full time undergraduates, 2,000 graduate students, and a top notch football team, the Hippos.
Bask University has the motto, "Doers of the word, not hearers only."
Will the combined power of all these viral stars translate into huge numbers like their individual videos? As the show just started in October, we’ll have to wait and see.
YouTube Star Collaborations
'Hooking Up' Lonely Girl 15, Michael Buckly, Nalts, Mr. Sa
Trend Themes
1. Youtube Star Collaborations - YouTube stars collaborating in web series opens opportunities for more online celebrity collaborations.
2. Viral Celebrities in Web Series - More web series will arise featuring popular viral content creators as actors.
3. Online Video as Entertainment Medium - Web series prove the increasing popularity of online videos as entertainment and marketing medium.
Industry Implications
1. Digital Media - The rise of video content as an entertainment medium creates opportunities for digital media companies to enter the market.
2. Social Media - Social media platforms can benefit from collaborating with viral celebrities to create original content and promote sharing.
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