According to an editorial photo shoot for Vogue Nipon, Lady Lust is on the streets of the Big Apple.
The title reads, "On the streets of New York, warmer weather means fashion that screams sex. Gotham girls always do it best."
Vogue Nippon says the styles worn by ladies of the night in the 1960s is the fashion forward look for the summer of 2009.
Ripped stockings are featured on street walking models Abbey Lee Kershaw, Eniko Mihalik, Constance Jablonski, Joshua Walter, Martin Cohn, Sessilee Lopez and Fernanda Tavares. Photography was by Sebastian Faena. Look for it on newsstands in Japan soon.
Sleazy Chic Editorials
Vogue Japan Says ‘Lady Lust' Is the Hot Look For Summer
Trend Themes
1. Vintage-inspired Fashion - The popularity of 1960s street fashion is opening up opportunities for fashion houses to innovate on vintage-inspired designs.
2. Sensual Chic - The rise of 'Lady Lust' fashion editorials presents an opportunity for brands to market more sensual and provocative clothing and accessories to customers seeking to embrace this new trend.
3. 'bad-girl' Aesthetic - The use of 'ladies of the night' aesthetics in fashion photography is creating a trend of rebellion and non-conformity, and businesses should embrace and develop this theme in their marketing strategies.
Industry Implications
1. Fashion - Fashion designers and retailers have a chance to create new collections and market campaigns that cater to the rise of sensual and vintage fashion trends.
2. Photography - With the popularization of 1960s street fashion editorials, photography studios may find new opportunities to experiment with bold and unique photography concepts that fit this retro-chic aesthetic.
3. Beauty - The Lady Lust editorial trend may inspire cosmetic companies to develop bold and eye-catching makeup looks that embrace the 'bad-girl' aesthetic, attracting customers who are interested in a daring approach to beauty.