Messenger Bag + Instant Pillow

Hood Air

The Hood Air by designer Laura Jaeger takes into account that messengers can feel pretty tired sometimes and need a lil nap. The funky design conveniently transforms from a messenger bag into a 'travel hood' by unzipping the two halves of the courier bag and securing it with a popper.

When you want to take a nap, simply blow the hood to inflate it and enjoy some head rest.

The Hood Air is made from welded polyurethane plastic and high visibility neoprene plastic.
Trend Themes
1. Convertible Bags - Designing bags that can be transformed into different functional forms opens up opportunities for creating innovative and versatile products.
2. Travel Accessories - The demand for travel-friendly accessories that provide comfort and convenience presents a potential market for innovative solutions like instant pillows.
3. Inflatable Designs - Incorporating inflatable elements into products, like the inflatable hood in the Hood Air bag, can offer unique and customizable features to enhance user experiences.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can explore the creation of convertible bags that combine style with functionality, appealing to consumers seeking multi-purpose items.
2. Travel Goods - The travel goods industry can capitalize on the demand for travel accessories that provide comfort and convenience by developing innovative and portable instant pillow solutions.
3. Outdoor and Camping Gear - Incorporating inflatable designs into outdoor and camping gear can offer lightweight, space-saving solutions that provide added comfort and convenience for adventurers.

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