I can't imagine how awesome it would be to have the job of Mark and Denise Duffield, aka the 'Honeymoon Testers.' This 'Honeymoon Testers' concept was put on by wedding and honeymoon company 'Runaway Bride and Groom' to find and document the best places in the world to celebrate your conjugal ceremony.
The 'Honeymoon Testers' have visited a range of countries including Malta, Australia, Kenya, and Bali. The winning couple is shooting for 80 locales in total and documents all of its adventures on its blog.
Post-Marital Marathons
The 'Honeymoon Testers' Rate Worldwide Honeymoon Destinations
Trend Themes
1. Honeymoon Testing - There is an opportunity for more honeymoon testing services to improve the experience for couples before they choose their destination.
2. Experience-based Marketing - As the travel industry continues to adapt to the pandemic, experience-based marketing campaigns, like the Honeymoon Testers, could become more popular in different sectors outside of travel.
3. Social Media Advertising - Honeymoon and wedding industry companies could benefit from social media advertising, since the Honeymoon Testers' Instagram following continues to grow, therefore showing that social media is a powerful marketing tool.
Industry Implications
1. Honeymoon Industry - Offering honeymoon testing services could improve customer satisfaction and loyalty within the industry.
2. Tourism Industry - Brands in the tourism industry could participate in more experience-based marketing campaigns to engage with potential customers.
3. Wedding Industry - Social media advertising can help new sales and boost retention rates by participating in influencer campaigns to target relevant and engaged audiences.