For any meme-meisters out there, these mugs will be your cup of tea.
The Corduroy Etsy shop, which is run by American artist Jen Ray, is packed with punny dishware. Ray enjoys creating pieces that are playful and reference pop culture, and her honey badger mug series is no exception.
A video containing footage of a bitter honey badger went viral recently, and Ray draws upon this angry animal for inspiration. The Corduroy Etsy shop contains cups covered in our favorite furry friend, along with others; they are accompanied by hilarious captions such as "Honey badger don’t care," and "Thanks for the treat stupid."
These meme-ified mugs are ideal for techy tea parties; the Corduroy Etsy shop covers mugs in mugshots of Internet icons.
Implications - Viral videos allow consumers a source of entertainment, as well as a unifying experience to share with their peers. These consumers seek products that reflect their involvement in major Internet experiences, allowing others to relate with them. Companies can cater to these customers by identifying major online moments and making reference to them in their products or services.
Bitter Badger Meme Mugs
The Corduroy Etsy Shop Exploits the Hilarious Honey Badger
Trend Themes
1. Meme Merchandise - Opportunity for businesses to create merchandise that references popular internet memes.
2. Pop Culture Dishware - Demand for playful dishware that references popular culture is on the rise, providing opportunity for businesses to create unique and entertaining products.
3. Viral Video-driven Products - Entrepreneurs can capitalize on the popularity of viral videos by creating products that feature iconic moments, allowing consumers to relive and share the experience.
Industry Implications
1. E-commerce - E-commerce platforms can offer a wide range of meme-inspired merchandise to cater to the demand of online consumers seeking products that reflect their internet experiences.
2. Home Decor - Home decor brands can incorporate pop culture references into their designs to create fun and unique dishware and accessories that resonate with consumers.
3. Gift and Novelty - Gift and novelty stores can curate a selection of viral video-inspired products that appeal to consumers looking for humorous and memorable gifts.