Illustrator Emily McDowell is back with a new set of honest cards. McDowell has never been one to beat around the bush, but she's taken her honesty to the next level with her latest greeting cards.
How many of you have ever missed a good friend's birthday and scrambled for an excuse to cover up why you're such a terrible friend? This time around, why not 'fess up and show your remorse with one of McDowell's genius cards? It reads, "Oh Crap I missed your birthday. I wish I had a great excuse like I was busy teaching life skills to at-risk youth or rescuing kittens from an abandoned mine, but really I was mostly just distracted by snacks and the Internet. So actually I'm just saying sorry for being a terrible friend. Happy Birthday. Don't hate me." Phweuf! That was a bit of a mouthful, but you can't deny it pretty much covers everything.
McDowell has a hilarious card for every occasion, whether it's celebrating a pregnancy or engagement, or empathizing with your friend's divorce.
Painfully Honest Cards
Emily McDowell Designs Greeting Cards Without Pretense
Trend Themes
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Industry Implications
1. Greeting Cards - Opportunity for greeting card companies to introduce a line of brutally honest cards.
2. Humor - Opportunity for humor companies to create products that offer empathy with humor.
3. Communication - Opportunity for communication companies to create products that promote authentic communication.