This clever ad for the Honda Insight titled 'Let it Shine' coordinates dozens of Insight car headlights to form a compelling version of the world's largest LED display. In the commercial, the headlights activate after the sun goes down and dance to the tune of "This Little Light of Mine."
The Honda Insight "Let it Shine" ad was created by Wieden+Kennedy Amsterdam. Check out a video of the design process below.
Large-Scale Coordinated Car Ads
Honda Orchestrates Headlights On Insights for 'Let It Shine' Comme
Trend Themes
1. Large-scale Coordinated Car Ads - Opportunity for automakers to create visually striking advertisements by coordinating the lights of multiple cars.
Industry Implications
1. Automotive Industry - Chance for automotive companies to explore innovative advertising techniques using the coordination of car headlights.