Fast food chain Wendy’s has announced that it will be offering a new breakfast item on its current menu with the addition of the ‘Homestyle French Toast Sticks.’ The American burger brand has been testing out new sweets to balance the savory side of its current menu items after recently launching a breakfast selection. The ‘Homestyle French Toast Sticks’ will be offered a la carte at $2.79 for a four-piece and $3.99 for a six-piece, with the option of a six-piece combo with seasoned potatoes and a beverage.
The toast sticks also come with a 1.5oz maple syrup dip for added sweetness. Wendy’s has previously expressed interest in adding sweet options to its menu, and now the time has come according to John Li, vice president of culinary innovation.
"The timing worked out where we're getting post-pandemic and consumers are starting to flow back into a normal behavior and a breakfast routine," Li said, indicating a "specific need for someone that wants something sweet."
French Toast Breakfast Sticks
Wendy's is Launching the New 'Homestyle French Toast Sticks'
Trend Themes
1. Breakfast Sweet Options - Wendy's interest and addition of sweet breakfast options suggests a growing trend in offering more diverse and unique breakfast choices among fast food chains.
2. Menu Expansion - Wendy's addition of Homestyle French Toast Sticks as a new breakfast item reflects a trend among fast food chains to expand menus with new and innovative food options.
3. Sweet Dipping Sauces - Wendy's offering of a maple syrup dipping sauce with its French Toast Sticks to complement the sweetness reflects a trend towards creative and unique dipping sauce options.
Industry Implications
1. Fast Food Industry - The addition of unique and creative breakfast items by fast food chains like Wendy's reflects a need for innovation and differentiation in the industry.
2. Food and Beverage Industry - The trend towards sweet breakfast options and unique dipping sauces by quick service restaurants reflects the potential for innovation and disruption in the food and beverage industry.
3. QSR Industry - The expansion of breakfast menus by quick service restaurants like Wendy's signals a need for innovation and differentiation in the QSR industry.