In an effort to help families sheltering in place to cook together, Mici has launched Homemade Pizza Kits.
The idea for Mici's Homemade Pizza Kits was hatched by co-founder Kim Miceli, who previously worked as an educator. Excited to come up with a way for families to spend more quality time together, she came up with the idea for Homemade Pizza Kits. Her husband and co-founder Jeff Miceli also created a cute little tutorial to help families ensure their pizzas come out perfect. Even better, customers who upload a photo of their pizza creations to Mici’s Facebook Page will receive a coupon code for a free small gelato.
Mici's Homemade Pizza Kits are currently available for touch-free delivery and curbside pickup.
DIY Pizza Kits
Mici Has Launched Homemade Pizza Kits to Help Families Cook Together
Trend Themes
1. At-home Cooking - Opportunity for meal kit and recipe delivery services to provide more diverse and interactive options, such as DIY pizza kits.
2. Family Activity Kits - Increased interest in purchasing kits for families to enjoy activities together, providing opportunities for companies to create more engaging experiences.
3. Social Media Contests - Encouragement of user-generated content through social media contests can increase engagement with customers and strengthen brand loyalty.
Industry Implications
1. Meal Kit Delivery - Creating interactive and customizable meal kits that provide a fun activity for families, such as DIY pizza kits.
2. Subscription Box Services - Developing family activity kits that offer a variety of engaging experiences, such as DIY pizza kits, to increase subscription and retention rates.
3. Social Media Marketing - Utilizing social media contests to incentivize customer engagement and brand loyalty through user-generated content, such as sharing photos of pizza creations.