Following the Summer 2012 Olympics in London, The French men’s swim team has struck a pose for HOM Underwear. Featuring Maxime Bussiere, Fabien Gilot, Dorian Gandin, Romain Magula, Florent Manaudou, Frederick Bousquet, Camille Lacourt and Gregory Mallet, the shoot shows off some seriously buff men.
The men’s Olympic athletes are a great advertisement for the underwear line -- fit models used to wearing very little while in the pool. You may recognize the faces (or bodies) of these eight guys from their Olympic contending. One thing the majority of these guys share in the HOM Underwear advertisement (other than being swimmers wearing brightly colored tighty whiteys) seems to be a love of body ink. Most of the guys are sporting at least one large work of body art alongside their neon undies.
Chromatic Athletic Undergarments
The French Olympic Swim Team Poses for HOM Underwear
Trend Themes
1. Athletic Undergarments - Opportunity for disruptive innovation in creating athletic undergarments that are stylish, comfortable, and functional for athletes.
2. Sports-related Advertising - Opportunity for disruptive innovation in leveraging athletes' popularity to promote clothing brands through creative and captivating campaigns.
3. Body-ink Fashion - Opportunity for disruptive innovation in designing fashion trends that embrace and incorporate body ink as a form of self-expression.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in developing new lines of athletic apparel that cater to the needs of athletes and promote fitness.
2. Advertising - Opportunity for disruptive innovation in creating engaging and eye-catching advertisements that feature athletes as brand ambassadors.
3. Tattoo Industry - Opportunity for disruptive innovation in collaborating with fashion brands to create designs and products that embrace tattoos as a fashion statement.