Holographic packaging is being introduced by tech start-up Immertia to provide additional information from a friendly human face. As the company describes, "there's a person, a hologram, inside the packaging, waiting to provide information and advice. In English, or in Spanish."
Rather than having to wait for someone in a store to answer a product question, consumers can now rely on interactions with the tiny human hologram. Powered by realistic augmented reality, the tool is activated by a smartphone and the hologram can be viewed through a camera. Consumers have the benefit of learning about the product itself, from the product itself, along with getting helpful advice and usage instructions straight from the package in a fun and interactive way.
Immertia sees applications for this technology in everything from food and beverage to health, education and manufacturing.
Interactive Holographic Packaging
Immertia Enriches Packaging with Tiny, Helpful Human Holograms
Trend Themes
1. Interactive Holographic Packaging - The introduction of interactive holographic packaging could revolutionize the overall packaging industry.
2. Augmented Reality Packaging - Augmented reality packaging can provide consumers with a unique product experience and give companies a new way to differentiate their product from competitors.
3. Human-friendly Packaging - Human-friendly packaging with tiny holographic humans can make products more engaging and create a new level of interaction between consumers and brands.
Industry Implications
1. Food and Beverage - The food and beverage industry can utilize interactive holographic packaging to provide consumers with nutritional information, recipe ideas, and more in an engaging way.
2. Healthcare - Interactive holographic packaging can offer significant benefits to the healthcare industry by providing patients with personalized instructions and information on their medication in a more interactive way.
3. Manufacturing - Manufacturing companies can benefit from the use of interactive holographic packaging by creating a new level of interaction with their products and allowing consumers to see how their products are made in a fun and interactive way.