Airbnb is launching the 'Hollywood and Vines' project on Twitter, asking social media users to send in short six second Vines. This project aims to put together an entire short film that was directed on Twitter and shot on Vine.
The project launched on August 22, with instructions periodically being released on the Airbnb Twitter page. Users have a 48 hour period to create a six second Vine after the tweet was sent out. There are several categories that the quality of the short Vine clip will be judged on.
When a participant's Vine is selected, they will receive a $100 Airbnb coupon and a feature on the Sundance Channel, which is great exposure even if clips are only six seconds in length.
Social Media-Directed Videos
Airbnb's 'Hollywood and Vines' Project Directs a Film on Social Media
Trend Themes
1. Crowdsourced Filmmaking - The 'Hollywood and Vines' project highlights the potential for creating a film through the collective efforts of social media users, showcasing a disruptive opportunity for the film industry.
2. Micro-content Creation - The use of six-second Vines as a medium for storytelling demonstrates the rise of bite-sized, attention-grabbing content, creating new possibilities for content creators and marketers.
3. Social Media-directed Art - The project showcases how social media platforms can be used as creative channels for directing and collaborating on artistic projects, presenting opportunities for artists and influencers to engage with their audience in innovative ways.
Industry Implications
1. Film Production - The emergence of crowdsourced filmmaking presents a disruptive opportunity for the traditional film industry, potentially changing the way films are produced and financed.
2. Social Media Marketing - The use of micro-content creation in this project opens up new avenues for marketing professionals, allowing them to explore innovative ways to engage audiences on social media platforms.
3. Artistic Collaboration - The concept of social media-directed art offers potential for collaboration between artists, influencers, and brands, creating unique opportunities for cross-promotion and audience interaction.