Other than birthdays, graduations and other special moments throughout the year, Christmas is one of the most popular times for sending out greeting cards—with this in mind, Hallmark set up a festive holiday truck.
With a mobile truck serving as a pop-up store, the brand was successful at reaching consumers over the holidays in an inventive way. More than 1,300 greeting cards were sent across Canada with the aid of this Hallmark Canada truck, which was meant to help people rediscover the emotional meaning and joy of sending someone a thoughtful card.
Since many young consumers are not accustomed to sending physical cards, this branded holiday truck provided a way for Hallmark to introduce the power of these kinds of special greetings.
Greeting Card Trucks
Hallmark's Holiday Truck Helps People Discover the Joy of Sending Warm Wishes
Trend Themes
1. Pop-up Trucks - Businesses can leverage pop-up trucks to reach consumers in an innovative and interactive way
2. Rediscovering Tradition - Companies can offer new ways to rediscover traditional methods and products to appeal to modern consumers
3. Emotional Marketing - Brands can use emotional marketing to build deeper connections with consumers and promote their products or services
Industry Implications
1. Retail - Retailers can use pop-up trucks to promote their products and reach consumers in a creative way
2. Stationery - The stationery industry can capitalize on the trend of rediscovering traditional methods, while also embracing modern trends such as digitalization
3. Marketing - Marketing companies can help brands utilize emotional marketing to connect with consumers on a deeper level and increase brand loyalty