Starbucks knows that there are plenty of people who enjoy cold brew year-round, which is why the brand just debuted its new Holiday Spice Cold Brew Pitcher Packs. Released as part of the brand's 2019 holiday lineup, the new cold brew packs are here to make the season even more festive.
Starbucks' new Holiday Spice Cold Brew Pitcher Packs are a festive take on the brand's classic cold brew recipe. According to Starbucks, "these convenient pitcher packs deliver flavor via a unique sachet with sweet cinnamon spice for a delightful holiday cup." In other words, these packets can be used to make a festive cup of cold brew on demand—no trips to the Starbucks drive-thru required.
The 2019 Starbucks At-Home holiday collection is now available at grocery stores and retailers nationwide.
Festive Cold Brew Packets
Starbucks' Holiday Spice Cold Brew Pitcher Packs are Here for 2019
Trend Themes
1. Holiday Spice Cold Brew - The popularity of Starbucks' Holiday Spice Cold Brew Pitcher Packs highlights the trend of consumers seeking festive and convenient cold brew options for the holiday season.
2. At-home Holiday Collections - The release of Starbucks' 2019 At-Home holiday collection emphasizes the trend of brands expanding their product offerings for consumers to enjoy holiday-themed products from the comfort of their own homes.
3. On-demand Beverage Solutions - The introduction of convenient cold brew packets by Starbucks showcases the trend of providing consumers with on-demand beverage solutions that they can easily prepare and enjoy anytime, anywhere.
Industry Implications
1. Coffee Retail - The coffee retail industry can explore opportunities in offering holiday-themed cold brew options that provide convenience and festive flavors to attract consumers during the holiday season.
2. Grocery Retail - For the grocery retail industry, stocking and promoting festive cold brew packets like Starbucks' Holiday Spice Cold Brew Pitcher Packs can tap into the growing demand for on-demand, specialty beverage options for consumers to enjoy at home.
3. Packaged Beverage - The packaged beverage industry can capitalize on the popularity of on-demand, sachet-based cold brew solutions by developing innovative packaging and flavor options that cater to consumers seeking convenience and variety in their beverage choices.