The Tim Hortons Holiday Smile Cookie is being launched at participating locations in Canada as a socially beneficial treat that patrons can feel good about purchasing. The cookie is a festive take on the brand's signature Smile Cookie program that supports local charities and organizations, and features a white chocolate chip dough infused with red and green sprinkles. Accented by the signature hand-decorated white icing smile, the cookie is expected to be a hit amongst consumers looking to treat themselves or loved ones in a social conscious way.
The Tim Hortons Holiday Smile Cookie will see 100% of the proceeds from sales from November 13 to 19, 2023 donated directly to local charities across the country.
Festive Social Campaign Cookies
The Tim Hortons Holiday Smile Cookie Supports Charities and More
Trend Themes
1. Socially Beneficial Treats - Opportunity for brands to create products that support local charities and organizations, appealing to socially conscious consumers.
2. Festive Food Products - Market demand for limited-edition, holiday-themed food products with unique flavors and visual appeal.
3. Hand-decorated Delicacies - Potential for hand-decorated food items that add a personal touch and enhance the overall consumer experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the demand for socially beneficial, festive, and hand-decorated products.
2. Charitable Organizations - Charitable organizations can align with brands to create mutually beneficial partnerships that support local communities through product sales.
3. Confectionery Industry - Confectionery companies can explore innovative ways to infuse holiday-themed elements into their product offerings while supporting charitable causes.