Holiday shopping is a pleasure for the mind but a bit of a pain for the body. The advertising agency TAXI 2 knows this and has come up with a clever way to speak to the holiday shoppers who are feeling the aches and pains that come with spending hours upon hours shopping for those last minute gifts.
The ad features a giant stack of gift boxes walking down the street with pedestrians stopping in awe of the strange-looking tower of presents. Not a bad way to get attention. Check out more below.
Exaggerated Giftvertising
Motrin Targets the Pain of Holiday Shopping
Trend Themes
1. Pain-free Shopping - Opportunity to create innovative products or services that reduce physical discomfort when shopping.
2. Giftvertising - Opportunity for brands to use gift-giving occasions to advertise their products or services.
3. Experiential Advertising - Opportunity for brands to create memorable and immersive advertising experiences for consumers.
Industry Implications
1. Retail - Opportunity for retailers to create a more comfortable shopping experience for customers through innovative products or services.
2. Pharmaceuticals - Opportunity for pharmaceutical companies to develop pain-relief products or services targeted specifically for holiday shopping.
3. Marketing & Advertising - Opportunity for marketing and advertising agencies to explore new and creative ways of promoting brands through gift-giving occasions.