Fluide Beauty was intentionally created for people of all genders and for its first-ever holiday season, the brand is redefining family in its holiday beauty campaign. The campaign shares that a Chosen Family is defined as "a group of people to whom you are emotionally close and consider them 'family' even though not biologically or legally related."
For the campaign, Fluide Beauty notes that it dreamed up a non-denominational holiday and created a lookbook with people coming together and looking their best. The Chosen Family campaign perfectly supports the brand's passion for LGBTQIA+ rights.
Fluide Beauty's lookbook showcases a number of products and bundled makeup sets curated for the minimalist, the fearless, the flirt and more.
Redefined Family Lookbooks
Fluide Beauty's Holiday Beauty Campaign Celebrates Chosen Families
Trend Themes
1. Redefining Family - Opportunity to create inclusive marketing campaigns that celebrate chosen families and redefine traditional notions of family.
2. Non-denominational Holidays - Opportunity to develop holiday-themed products and campaigns that are inclusive and appeal to a wider range of consumers.
3. Curated Bundled Sets - Opportunity to offer bundled makeup sets that cater to different customer preferences and make it easier for consumers to purchase multiple products.
Industry Implications
1. Beauty - Opportunity for beauty brands to create more inclusive and diverse product lines, marketing campaigns, and photoshoots.
2. LGBTQIA+ Rights Advocacy - Opportunity for organizations and activists to promote LGBTQIA+ rights and inclusion through partnerships with beauty brands and through awareness campaigns.
3. Fashion - Opportunity for fashion brands to feature diverse models and celebrate chosen families in their lookbooks and marketing campaigns.