Fans of ColourPop and Becky G are now in luck thanks to the second collaboration between the two -- the 'Hola Chola' beauty collection.
The Hola Chola beauty linge draws inspiration from the '90s and '00s in addition to the singer and actress' Mexican roots. The line includes an eyeshadow palette, lipsticks, a lip gloss, a black Lola Brush Tip Liquid Liner and ColourPop’s first all matte bronzer. Included in the 12-pan Hola Chola Pressed Powder Palette is an array of brown shades that will give wearers the perfect smokey-eye. The lip products, on the other hand, include the Very Cherry Rollerball Gloss, Traviesa, Muñeca, and Payasa -- all with their own matching lip liner.
Cult Beauty Collaborations
Becky G & Colourpop Debut the 'Hola Chola' Beauty Collection
Trend Themes
1. Beauty Collaborations - The rise of beauty collaborations between brands and celebrities presents disruptive innovation opportunities for the cosmetics industry.
2. Nostalgia-inspired Makeup - The popularity of nostalgia-inspired makeup collections, like the 'Hola Chola' beauty collection, creates opportunities for brands to tap into consumers' love for retro aesthetics.
3. Inclusive Beauty - The demand for inclusive beauty products, such as the Hola Chola collection that celebrates Mexican roots, highlights the need for diversity and cultural representation in the cosmetics industry.
Industry Implications
1. Cosmetics - The cosmetics industry can take advantage of beauty collaborations to attract customers and create unique product offerings.
2. Fashion and Entertainment - The fashion and entertainment industries can leverage nostalgia-inspired makeup collections to create successful brand partnerships and capitalize on consumer nostalgia.
3. Diversity and Inclusion - The importance of diversity and cultural representation in the cosmetics industry provides opportunities for brands to develop inclusive beauty products and cater to a wider range of consumers.